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What is developer marketing?
Developer marketing is a collection of strategies and tactics meant to grow awareness, adoption and advocacy of software tools, solutions, and SaaS platforms by developers who would use them. Also...
View ArticleWhy developer acquisition matters.
Most developer marketing programs rely on sheer, brute force, and scale to be effective. Even then, there’s a high level of luck involved to ensure that the right audience is being reached and that the...
View ArticleCreating marketing content developers actually want.
Creating Marketing Content Developers Actually Want. Creating marketing content for developers is tricky because content should address the needs of its audience, and in this case, developers are not...
View ArticleDeveloper marketing channels 101.
If you have been following our series on developer marketing you should have a good idea about what developer marketing is, and how to create content for developers. The next question that often...
View ArticleWhat is DevRel?
Developer relations (DevRel) focuses on the qualitative relationship side of developer marketing by building and bolstering a brand’s connection with developer communities. In this article, we’ll...
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7 Rules For engaging and growing a developer community.
Developer communities are types of marketing channels where peer-to-peer conversations and authentic engagement are most likely to take place among developers, programmers and other people involved in...
View ArticleUsing the right developer marketing metrics.
Back in the 1500s, John Heywood advised, “don’t miss the forest for the trees.” In 2020, it’s still a meaningful lesson to be learned, especially for dev marketers. Companies measuring developer...
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What is B2D marketing?
B2D marketing is a comprehensive approach targeting developers on behalf of a company or brand to build awareness and advocacy. Successful B2D programs combine developer marketing and developer...
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Developer Interview Series Part 1: Solution discovery.
Not every developer has the same skillset, experience, workload, or needs so why are dev marketing programs taking such a general approach? One big reason is that there are so many different types of...
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Developer Interview Series Part 2: Engaging with devs.
Not every developer is the same but almost every developer has a disinterest in anything that looks and feels like “marketing,” so how do marketers reach this crucial audience? This interview series...
View ArticleGo beyond developer acquisition to drive developer advocacy.
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View ArticleIs it time to hire a developer marketing manager?
If your organization sells enterprise technology and only targets business leaders, you’re going to miss a rather big chunk of people that are the technology gatekeepers for their companies or at the...
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Inside Iron Horse: Meet Darren Yuen.
Inside Iron Horse is our employee spotlight blog series that takes a look at the people that keep this agency and our clients moving and growing. Join us in celebrating these remarkable people as we...
View ArticleTech vs developer marketing, and why to use both.
It’s not uncommon to hear people in the industry use tech product marketing and developer marketing interchangeably or even confuse one for the other. Let’s clear that up by defining these two...
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Why do smaller companies succeed at developer marketing?
As the tech industry continues to evolve, more companies are recognizing the importance of developer marketing. Our recent survey of B2B marketing leaders confirmed that the practice is growing across...
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